4/19/2023 0 Comments Moneybag kids![]() He said his recent string of successes only emboldened him to double down on the specificity of his sound. (“It’s every day, it’s clean.”) While waiting for the catering-size platters of fish and shrimp to come out, he and EST Gee filmed some footage for a video for a new song, “Strong,” in the parking lot.Įarlier in July, he had performed to tens of thousands of people at London’s Wireless Festival, his first international show, but here he was, a platinum rapper back on his home turf, continuing to do things the old-fashioned way. The building’s lobby was filled with pallets of bottles of Vior, an alkaline water Bagg is an investor in. Once the store became claustrophobically crowded, with well over 100 people filling the room, he headed to Straight Drop, a seafood restaurant in North Memphis. They stopped at the Superior Shop, a clothing store where Bagg dropped off some Louis Vuitton pants to be tailored, and met up with the rapper EST Gee, a label mate and friend also in town for the concert. By now, he was traveling with a full caravan of cars filled with old friends. “It don’t just come with you being scared, it comes with you moving smart.” “They had to get me to understand it, like, bruh, you need that, that’s what make you a superstar,” Bagg said. Throughout the day, he was accompanied by two oversized security guards with evident military training. Since Bagg has grown into the biggest rap star to emerge from Memphis in a generation, he needs to be mindful, even at home. ![]() Even though he’s beginning to collaborate more widely, he still prefers working with his own set of producers rather than those who are better-known. Now more than ever, regionally specific rap can make it to the top of the charts in relatively unvarnished form, and Bagg’s wins have largely been on his own terms. When he began having broader success, Bagg said he was surprised to learn that many established stars, like Future, were longtime fans: “A lot of people was really riding, listening to my music, that you wouldn’t expect.” Pharrell produced a track on “A Gangsta’s Pain.” Bagg formed a strong bond with the rapper Kevin Gates, who facilitated his conversion to Islam in 2018 he travels with an $8,000 prayer mat, a gift from Gates. “Wockesha,” a 2021 track that samples DeBarge’s “Stay With Me” (à la the Notorious B.I.G.’s “One More Chance”), showed that Bagg could record songs that leaned more melodic and tender, broadening his appeal. His flow is syrupy, often swallowing syllables but not the vérité imagery and frisky, conversational tone that make some of his best lyrics sound like direct, mettle-testing addresses. ![]() He’s a sneakily lyrical rapper - bursting with pugnacious talk but also wry. He placed five consecutive singles in the Top 20 of the Billboard rap chart, two of which, “Said Sum” and “Wockesha,” became pop hits, reaching the Top 20 on the Billboard Hot 100. His last album, “A Gangsta’s Pain” from 2021, opened at the top of the Billboard album chart, his first No. has been steadily reaching audiences well beyond his home city. Over the past few years, Bagg - born DeMario DeWayne White Jr. “I feel like Michael Jackson at home,” Bagg said of the performance at FedExForum, home of the Memphis Grizzlies. ![]() ![]() He had arrived for an appearance at the eighth annual Birthday Bash, a concert organized by the Memphis rap stalwart Yo Gotti. His chains and earrings: weighty and bright. His top, shorts and sneakers: Louis Vuitton. MEMPHIS - Moneybagg Yo - Bagg to his friends - doesn’t get back to his Memphis hometown as much as he’d like anymore, so when he returned one Friday in July, he was primed for the occasion. ![]()
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